Golden Nugget (Atlantic City) Commercial With Fake Million Dollar Check
There is this relatively recent commercial that plays constantly on News 12 New Jersey for the Golden Nugget in Atlantic City, NJ. It probably plays in PA and NY as well and is for online gambling (New Jersey allows it, but you technically have to be physically in the state). The owner is on a virtual Zoom call (evidently recorded during COVID-19) and is announcing in an almost passive aggressive and mocking tone, to paraphrase, that "I hate to give up a million dollars, but I am so happy that a long time customer is getting this". He then "hands" over a fake million dollar check to a very bloated but clearly content gambler. When you see this guy's tone and demeanor, especially his fake and nearly sarcastic "I am so happy", he comes across as almost threatening and menacing, like he is Robert Deniro in "Casino", wagging his finger and smirking while implying, "You mutha-####, you got me dis time, enjoy it while it lasts, you fat bastard." I do not know what viewers are supposed to take away from the commercial. A guy who is a "long time" gambler, who sort of looks it, too, "just" won a million dollars. The guy probably lost close to as much money as "a long time" gambler. The owner clearly tries to vocally emphasize that he is happy that a "long time customer" won, implying that some schmo who wins on his first try will clearly tick off the owner. He is almost saying, "I want the habitual gamblers to come here, and if they happen to win, I will be ok with it just once, but don't push your damn luck." When he says he is "so happy", he is clearly anything but happy based on the tone of his voice. What is odd is that with a commercial you get many takes to get it right. This looks like it was done on one take and the guy was doing a bad job hiding his displeasure. I understand that Golden Nugget probably has many "million dollar winners" and the guy isn't going to cry about that every time someone happens to win. But he really does come across as if he is in emotionally retching pain telling the guy he's getting a million dollars. I have also read that entrepreneurs are extremely thrifty and many will actually bemoan the loss of even small amounts. In any case, the commercial does not present anything novel or interesting about the casino, while really showing more about the owner, who comes off as bitter and even angry. Maybe they were trying to show a "personal side" to the owner? Maybe he was aiming to come across as a "buddy" to gamblers who is "in it for them". But that is clearly not what came across. Had the owner wanted to appeal to (1) the public at large or (2) long time gamblers more specifically, he could have done the same thing but avoided the unnecessary commentary where he says "I am so [effin] happy". But his face, tone, and demeanor all say "I am so unhappy". A lot of these people don't realize that people are not stupid and they can tell when they are being told a lie. Narcissists, in general, are bad at realizing that people can see their lies through them, because they think that people buy into all of their b.s. I am not sure if the guy is a narcissist or not but he must have thought, looking at the finished product, that "Damn, that looked good", which clearly it did not.
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